Wise Tempo
Nigerian music sensation Joeboy has opened up about the growing challenges facing aspiring artists in today’s music industry.
In a recent interview with Jay On-Air, Joeboy explained that entering the mainstream now goes beyond just producing good music and having solid branding. He stressed that up-and-coming artists must also be social media-savvy and influential personalities to stand out.
“I genuinely feel for artists trying to go mainstream right now because unlike before, it takes a lot more and now depends on your personality and all of that. You have to be everywhere—on everybody’s screens,” he said.
The singer reflected on how things were simpler a few years ago. “Back then, if you had great music, strong branding, and smart marketing, the chances of popping up were higher. But now, it demands so much more.”
Joeboy advised new artists to leverage social media platforms like TikTok to boost their visibility and connect with a wider audience, highlighting the importance of digital presence in today’s music landscape.
This insight sheds light on the evolving nature of the music industry and the extra hurdles young talents now face while chasing mainstream success.
